Business context
What your business does, in your words. It changes more of Searchscope than anything else you can fill in.
In appSettingsBusiness Context
Why this one matters
Most settings change one screen. This one is read by the Strategic Advisor, Content Studio, the Content Planner, prompt discovery in AI & Brand Intelligence, your reports and your weekly briefing.
Filled in well, recommendations come back in your language and about your actual business. Left empty, everything still runs, and the output is generic in a way that's hard to put your finger on. If you do one thing after connecting your data, do this one.
What it asks for
Ten short fields, each with an example in the box: About the business, Business model, Products & services, Target audience, Primary locations & markets, Differentiators, Conversion goals, Commercial priorities, Site structure & naming conventions and Brand voice.
None are long. A couple of sentences each is plenty, and the placeholder in every box shows the level of detail that works.
The two that change the most
Commercial priorities is what stops advice being evenly spread. Saying which pages or services make money changes what gets recommended first.
Site structure & naming conventions tells the analysis how to read your URLs. If your blog lives at /journal and your location pages at /uk/<city>, saying so stops those being misread as something else.
Target market
Under Client information on the same tab. The helper text says it's the country whose Google results Content Studio looks at, which undersells it.
It's also the default market for Competitive Landscape, and it sets the region behind Demand & Trends, including the search volumes, which are pulled and cached per country. Demand & Trends shows the region but has no picker of its own, so this field is where you change it.
It seeds AI visibility runs and prompt discovery too. What it doesn't touch is the workspace analyzers: those work from your crawl and your Search Console data, whatever market you've set.
Seasonal business
A switch on the same tab, and worth finding if your demand has a shape to it. Turning it on nudges Content Decay onto a year-on-year comparison, so each page is measured against itself at the same point last year rather than against last month.
Without it, a business with a summer peak sees every autumn as decay and every spring as recovery. You can still override the comparison in the Content Decay settings afterwards.
Client name and the GSC property
Also here. The property is the Search Console property the data comes from, in the same form Google uses: sc-domain:example.com or a URL prefix.