How am I doing
Command Center
Explore performance by query, by page, and by the two together, compare one period against another, and see what happened to a page after you changed it.
Command Center shows how you’re performing. Competitive Landscape shows where competitors are ahead. Demand & Trends shows where the market is moving.
The Strategic Advisor brings that together with your findings and your business priorities, to help you decide what to do next.
SEARCH INTELLIGENCE
Command Center
Competitive Landscape
Demand & Trends
Strategic Advisor
One account. Shared search context.
Northwood Outdoorsgeo uk
WHAT EACH ONE READS
ToolIts source
Command Centeryour Search Console
Competitive Landscapethe rivals you name
Demand & Trendsestimated market demand
Strategic Advisorall of the above
FILLED BY
One analysis runtwo of the three views
Naming competitorsthe third
The agentreads across what’s filled
Each one answers something the others can’t. They share an account, and the same topics and the same competitors run through all of them, so the answer to a real question is usually in one of them rather than spread across all four.
How am I doing
Explore performance by query, by page, and by the two together, compare one period against another, and see what happened to a page after you changed it.
Who is taking it
Find the keywords competitors rank for and you don’t, separate the gaps where you’re close from the ones where you’re absent, and order them by demand and ranking context.
What’s coming
Compare your visibility against estimated market demand, topic by topic, and see where demand is rising, flat or falling.
What do I do first
The agent that reads across all three. Ask it a question and it uses your performance, competitors, demand, findings and business context to build the answer, and you can see the data and sources it used.
Your own performance, competitor visibility and market demand come from different sources. Searchscope keeps them connected to the same account, the same topics and the same competitors, so you can move between the views without rebuilding the context each time.
WHAT THE RUN FILLED
Search Console clicks, impressions, positionimported
Site crawl your pages and their contentimported
Query clusters your queries grouped into topicsbuilt
Market volumes demand estimates for your target marketstored
Competitors the rivals you name, and what they rank forwaiting on you
A run fills Command Center and Demand & Trends. Competitive Landscape needs the domains naming first, and the Advisor reads across whatever is there.
Your performance
Clicks, impressions, click-through rate and position come straight from Search Console, so your own numbers stay clearly separate from third-party market estimates.
The market around you
Search Console shows the searches your site appeared in. Search Intelligence adds estimated market demand and competitor ranking data, which is what sits beyond your own visibility.
Your business
What you sell, who you sell to, and which parts of the business matter most. Searchscope uses that when it writes briefs, reports and Advisor answers.
Three things worth knowing before you open it, rather than three months in.
The rivals you choose
It’s the set you name rather than everyone who outranks you. Pick the ones you actually compete with in search, which isn’t always the same as your biggest commercial competitors.
Cached, not live
Competitor rankings refresh monthly and the gap analysis reads the cache rather than the live results. It’s a fair view of a market, not a rank tracker.
Estimates are marked
Search volume and a competitor’s keyword count are third-party estimates. Your clicks and impressions are measurements from Search Console. Command Center, Competitive Landscape and Demand & Trends each label which is which rather than mixing them into one number.
Connect your search data and your competitors, and see your performance, the market around you, and what deserves attention next.