Four tools. One view of the market you sit in.
Search Intelligence combines your search performance with competitor visibility and market demand, so you can see where you’re gaining ground, where you’re falling behind and where the next opportunities are. The Strategic Advisor can then analyze that data with you and help prioritize what to do next.
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Losing share
campsites uk, you capture 43% +15% demand -
Keyword gap
best waterproof jacket and five more 6 missing -
Queries cannibalized
/blog/best-campsites-uk 7 queries -
Untapped
ultralight backpacking gear 3 untapped -
Already strong
you outrank on three keywords hold
Ranked by opportunity5 of 8
Four tools, one dataset.
All four tools work from the same underlying data: your search history, site crawl, query clusters and the business context you provide.
- Keep your search historySearch Console retains 16 months of performance data. Searchscope stores your data from the day you connect, so over time you can keep using year-on-year comparisons after older data has disappeared from Search Console.
- Clusters, not keyword listsQueries are grouped into the same topic clusters used across the analyzers, so performance changes, demand trends and recommendations all use the same underlying structure.
- Brand and non-brand separatedBrand and non-brand performance are separated, so a strong month for branded searches isn’t mistaken for growth created by your SEO work.
- Compare every period in contextCompare any period with the previous period or the same period last year, rather than looking at performance numbers in isolation.
- Real data stays separate from estimatesYour Search Console performance stays separate from third-party estimates such as competitor keyword coverage and search volume. Estimated data is clearly labeled instead of being presented alongside first-party clicks as though they’re equivalent.
- Save the views you useSave device, country and query filters so you can return to the same view without rebuilding it each time.
- Turn findings into actionTake useful findings directly into the Strategic Advisor for deeper analysis, or into Content Studio to create a brief.
- Applied changes, trackedChanges you mark as applied appear on the performance timeline, so you can see what happened before and after the work was completed.
What each one does.
Command Center
See your core Search Console performance in one place, instead of working across multiple exports and spreadsheets. Track trends and headline metrics, review queries and landing pages, and drill into any page to see the searches driving its performance.
Split brand from non-brand, filter by device or country, and compare every period with the previous period or the same period last year.
The Impact Tracking tab marks applied changes on the performance timeline, so you can see what happened after the work was completed.
Competitive Landscape
See which domains compete with you in organic search, and where they have visibility you don’t. Searchscope groups keywords into missing, weak, strong and untapped opportunities, organizes them by topic and prioritizes the areas most worth investigating. You can export the data, or take an opportunity directly into Content Studio or the Strategic Advisor.
Demand and Trends
See how search demand is changing across the topics you already rank for. Searchscope combines external search-volume data with your existing query clusters to show monthly demand, recent trends and your capture rate: the share of available search demand currently turning into clicks to your site.
For each cluster, you can also see the page currently carrying the topic, other pages competing for the same demand and any cannibalization affecting performance. Demand data is updated monthly, so this view is designed for longer-term changes rather than day-to-day movement. It switches on once your first analysis has built your clusters.
Strategic Advisor
Ask questions across all of your search data.
The Strategic Advisor can analyze your Searchscope data together, including search performance, analyzer findings, competitor gaps, demand, AI visibility and PR activity. Ask why a topic lost visibility, what a competitor is doing differently, or where you should focus next quarter. The Advisor shows the data and reasoning behind its recommendation.
It can search the open web when the answer needs information from outside your account. You can also set objectives, track progress against them, and turn useful recommendations into Content Studio briefs.
Find out where you actually stand.
Connect a site and Searchscope brings together your search performance, competitor visibility and market demand in one place, so you can see where you stand and where the biggest opportunities are.