Clicks, impressions, click-through rate and position, with the available query and page data behind them, and comparisons against the period that matters rather than the one that’s convenient.
Then the part Search Console can’t do: see what happened to a page after you changed it.
LAST 28 DAYS
Total Clicks4,218 · +11%
Impressions186,904 · +6%
Avg CTR2.26% · +0.1pt
Avg Position14.8 · better by 1.2
vs previous period · 31 May to 27 Jun
THE DETAIL BEHIND IT
BrandNon-brand
1,704 clicks2,190 clicks
the two never quite reach the headline: Google withholds some queries
IMPACT TRACKING
/boot-care/+31 clicks vs baseline
/walking-boots/+12 clicks vs baseline
Total Clicks, Impressions, Avg CTR and Avg Position, each with the change against the comparison period. The comparison is named in full underneath, with its dates, so there’s never a percentage without a period attached to it.
Compare against what you choose
The previous period is the default: the same number of days immediately before. Year on year is the one to use when your demand has a shape to it, and a custom range is there for comparing against a specific campaign.
When the history isn’t there
If your history starts inside the comparison window, the card reads no comparison data rather than inventing a percentage. A banner above the report explains which part of the window has no data behind it.
A zero it can’t stand behind
When the window you picked has no data behind it, the cards read still syncing rather than zero. That’s a new account waiting for its first import, and it’s also an established one filtered to a country it gets no traffic from.
Command Center: clicks, impressions, CTR and position against the previous period, with the trend underneath.
Demo dataFour views over the same Search Console performance data, plus Impact Tracking. Move between them to understand what sits behind the headline numbers. Their search boxes query the whole dataset rather than the rows currently listed, so a term you can’t see is still findable.
Queries
The highest-impression searches first, with branded ones badged, and the numbers sortable so you can work out what’s driving visibility and what’s driving traffic. They aren’t always the same searches.
Pages
Open a page for its clicks and impressions over time, or send it to the Strategic Advisor with the performance context already attached.
Page + Queries
Use it when a page is moving and you want to see which queries moved with it. Every page expands into its own query table, fetched when you open it.
The finding, one click away
Where an analyzer has found something on a page, the row carries a chip that opens the relevant workspace already filtered to that URL.
Branded and non-branded searches tell you different things. Brand traffic is people who already have your name or your products in mind. Non-brand traffic is how often you’re being found through the wider topics and needs you compete for. The two cards here are how you tell them apart.
BRAND KEYWORDS
A plain text match. Any query containing one of these counts as brand.
Edit brand keywordsin the filter bar
WITH THE LIST EMPTY
Brand0 clicks
Non-brand3,894 clicks
Zero looks like a measurement. It means nothing has been told what your brand is.
How it decides
Any query containing one of your brand keywords counts as brand. It’s a plain text match, so put your company name, your product names and the misspellings people actually type into the list.
Set it on day one
With nothing in that list, the brand card reads zero, and zero looks like a measurement. It isn’t. It means nothing has been told what your brand is. The button sits in the Command Center filter bar rather than in Settings.
Why the two don’t add up
The split reads a query-level table, and Google withholds the queries for a slice of traffic. So brand plus non-brand comes to less than the headline clicks. Adding the difference to one side would make the numbers tidy and wrong.
Every finding you mark as applied in a workspace turns up here with that page’s search performance, so you can see what happened after the work was done rather than wondering.
Performance Over Time AREALINE
Each metric keeps its own scale, so clicks stay readable beside impressions. The diamonds are the dates you marked a change applied.
WHAT CHANGED
2 June title and intro rewritten, from a Content Decay finding
14 July internal links added from three guides
3 September FAQ schema added, added by hand
Baseline = the 28 days before the first of them.
PERFORMANCE, LAST 28 DAYS
Clicks (28d)412+148
Impressions (28d)18,940+6,120
Avg position9.4better by 4.1
Measured against the baseline, not against last month.
The baseline
Searchscope captures it when you mark the change applied, and it stays fixed after that, so nothing quietly moves what you’re measuring against. Change the applied date and the baseline is recalculated, which the dialog says while you’re doing it.
Before and after
Three cards per page, each showing the last 28 days, the change against the baseline, and what the baseline was. A page changed more than once keeps one card with a timeline on it, and the comparison stays against the first change.
Track changes Searchscope didn’t suggest
Marking a finding applied tracks the URL in the finding, which isn’t always the URL you changed. Fixed a cannibalization clash by rewriting the other page? Add that one by hand: the URL, what you changed, and the date.
It fills as you work
Nothing appears until you mark something applied or add a page yourself, so an empty tab on a new account is the expected state rather than a fault.
Date range, comparison, country, device and brand or non-brand, in one bar above the tabs. Any combination can be saved with a name, and one of them can be the default that loads with Command Center.
A saved filter is relative
Save "non-brand, mobile, last 28 days" and it means the last 28 days every time you load it, not the 28 days that were current when you saved it.
The window ends where the data ends
Search Console typically runs a few days behind, so the ranges here end at the newest day actually imported. That’s why a 28-day window can end four days ago and still be 28 days.
See the queries, pages and changes behind the headline numbers, before you compare your position against competitors and the wider market.