Your numbers
Down to one page or one query
Work from headline performance, or narrow the analysis to a specific page or query rather than relying on an account-level summary.
A strategist that has already read your account.
Strategic Advisor is Searchscope’s search strategy agent. Ask it anything about your search performance and it works from your Search Console history, your analyzer findings, your competitors, market demand, your business context and the live web.
You can see the data and sources it used to build the answer.
CONNECTED TO
GSCAnalyzersCompetitorsObjectivesBusiness ContextBrand & AIWeb
Where am I losing to competitors?
Three topics, and the same rival wins all three. Your boot-care pages rank 18th on average against their 4th.
They publish depth you don’t have: 12 pages to your 3.
Send to Studio · 3 pieces found in this reply
ITS WORKING
query_gsc_performancetop pages
get_competitive_landscape412 gaps
get_analyzer_findingsdecay
get_demand_trends24 topics
get_objectives2 active
web_search2 sources
6 steps · 11s in tools · 2 citations
SOURCES
northwood-rival.comboot care guide
outdoorgearlab.comwaterproofing test
What it can see
Listed by name, not implied
A row of chips at the top says what it’s reading and whether each one is connected yet. An unconnected chip tells you what to do about it, and most of them link straight to the setting or tool where you do it.
Your findings
Every analyzer
Decay, opportunities, cannibalization, internal links, index bloat, schema and cluster volatility, read directly rather than described to it.
Your market
Competitors and demand
Competitor keyword gaps, and the topics, demand estimates and opportunities surfaced in Demand & Trends.
Your business
The part only you can tell it
What you sell, who you sell to, your commercial priorities, your brand voice and the language you want to avoid. Filled in once in Business Context.
Your site
The crawl and the pages themselves
It can read the current page content when page-level context is needed, plus your schema coverage, your technical health findings and what Google says about a URL’s index status.
The live web
When the answer isn’t in your account
It searches, and the sources come back as links under the answer.
Starting a conversation
Three ways in
Start from something Searchscope has surfaced, open Ask Advisor from a finding, a keyword gap, a topic or a tracked page, or type your own question. Add a screenshot where visual context helps.
Surfaced for you
Before you ask anything
It puts up what looks most worth your attention right now, drawn from your keyword gaps and your objectives. Dig into this opens the conversation on that finding.
Ask Advisor, from anywhere
The question is written, not sent
Searchscope prepares the question with the relevant context already in it, and leaves it waiting in the box. You review it, change it if you want, and send it yourself.
Or just type
Including a screenshot
Paste a ranking chart, a competitor’s page or a client email straight into the box. Up to four images a message.
Before you ask anything: what the Advisor has already noticed in the account.
Demo data
What comes back
An answer, its sources and the evidence behind it
Alongside the answer you can see the account data it read, the searches it ran and the external sources it used. An answer you can check is more useful than one you simply have to trust.
where am I losing to competitors?
Three topics where a competitor ranks and you don’t: boot resoling, boot care and cleaning and hiking in winter. All three sit above your demand threshold, and rival-outdoors.com is in the top five for each.
SOURCES
northwood-rival.comboot care guide
outdoorgearlab.comwaterproofing test
SEND TO STUDIO
Boot resoling guidenew article
Boot care hubpage update
Winter hiking pitchPR
Each piece goes over on its own, with the conversation attached.
Evidence4 steps · 11s in tools
Sources
For anything off the web
Listed under the answer as links, so a claim about somebody else’s page can be opened rather than taken on faith.
Send to Studio
From answer to brief
When a reply recommends content, Searchscope identifies the individual pieces and lets you send each one into Content Studio with the conversation and its context attached. Each piece stays separate, so a page update, a new article and a PR pitch can each become their own work.
It keeps the thread
Conversations are saved and resumable
Named from your first question, so you can come back to an earlier analysis without rebuilding the context or starting the conversation again.
It can be wrong
Worth checking before you act on it
It’s a language model reading your account, not inventing an answer. Answers get sharper as your data and your business context fill in, and they’re still worth checking before you act on them.
The same conversation turned into a Content Studio brief.
Demo data
Objectives
Keep the advice focused on what you’re trying to achieve
Set your objectives in the panel beside the conversation. Strategic Advisor uses them as context when it weighs a recommendation, so the answer reflects your priorities rather than a general idea of good practice.
Say it in a sentence
The number is optional
"Increase visibility for agency searches" is enough. Add a metric and a target value if you want progress measured against it.
Objectives carry into plans and reports
Not just the Advisor
The same objectives inform Reporting and seed the Content Planner when it drafts a plan, which keeps the work connected to the priorities you set. An objective under half way also surfaces itself here.
Checked when you ask for it
Not quietly in the background
The refresh button reads the current figure and records it against the target. Metric progress is measured site-wide.
Join the beta program
Ask it what to do first
It can work from your search performance, your findings, your competitors, market demand and your business context before you ask the first question.