Your side
The queries you already appear for
Grouped by meaning rather than by matching words, so "waterproof walking boots" and "boots for wet weather" are one topic rather than two.
Where demand is rising faster than your visibility.
Your search topics plotted against estimated market demand: how much demand sits behind each topic, which way it’s moving, and where your search visibility sits alongside it.
A topic can start growing without you well before that gap is obvious in your own traffic.
ISSUES
Losing shareRising + weakHigh demand, no clicksDemand fallingUncontested
Losing share: the topic is growing and your impressions are falling
THIS ACCOUNT
38 topicsabove the threshold
11 rising4 of them you rank badly for
| Topic | Demand | Your pos |
|---|---|---|
| waterproof boots | 18,100 | 14.2 |
| boot care and cleaning | 6,600 | 22.8 |
| boots for wide feet | 4,400 | 9.1 |
| hiking in winter | 2,900 | 31.0 |
| boot resoling | 1,600 | not ranking |
| walking boots vs shoes | 1,300 | 6.4 |
Demand is the market’s estimate a month. Position is yours.
Topics, not keywords
Built from your own searches, then measured against the market
The analysis groups the queries in your Search Console into topics that mean roughly the same thing to a searcher. Searchscope then uses a market data source to estimate monthly search demand for each topic, in your target country.
The market’s side
Estimated monthly search demand
An estimate of the wider market, not your impressions. Impressions tell you how often your site appeared. Estimated search demand gives you a directional view of what exists beyond your own visibility.
Counted once
Close variants are folded together
Search-volume datasets can assign the same or overlapping volume across close variants, so left alone a topic worth 1,900 searches can read as 5,700. Searchscope folds them together before totalling a topic, and keeps the underlying queries visible.
The chart
Every topic you’re in, in one picture
Each bubble is a topic. Higher means greater estimated demand, further right means a weaker average position, and a larger bubble means more to gain. The color says whether market demand is rising, flat or falling.
estimated demand a month average position · better to the left
Color is the market's trend: rising, flat, or falling. Size is the size of the opportunity.
The shaded zone
High demand, weak position
It marks the topics with meaningful estimated demand where your average position is 10 or worse. Position and demand only, with no trend in it, so read the color of the bubble for the direction.
Color is the trend
Of the market, not of you
A falling topic in the shaded zone is a different decision from a rising one. A falling market may deserve a different level of investment rather than none at all.
The chart and the list are one thing
Filtered together
Every pill you press narrows both. Click a bubble and its card opens below, so you never have to hold a position in your head while you go looking for the topic it belonged to.
The figures above the list
Three numbers, and one of them is meant to be humbling
Clusters
Topics above the demand threshold
Only topics with at least 30 estimated searches a month are counted, so a long tail of near-zero groups doesn’t inflate the total.
Rising demand
How many are growing
Measured quarter against quarter, with a 10% threshold either way before a topic counts as rising or falling rather than flat.
Demand captured
Clicks against estimated demand
Your Search Console clicks as a share of the estimated demand behind the topics you track. A directional measure rather than an exact share of the market, and one to watch over time rather than judge in isolation.
The filter pills
Six ways to turn the list into a decision
Each one is a different question, and the number on it is how many topics match. A pill showing zero is a question you don’t have to ask today. Two more arrive with your first competitor, and they’re in the next section.
Losing share
Demand rising, visibility falling
Estimated demand is rising while your Search Console impressions fall, which says your visibility is moving in the opposite direction to the market. Usually the one worth opening first.
Rising + weak
Growing, with weak average visibility
Estimated demand is rising and your average position is worse than 8.
Rising + strong
Growing, and your visibility is rising with it
A top-10 average position with impressions rising too. Useful for spotting what to defend, and for seeing where your visibility is keeping pace with demand.
High demand, no clicks
500+ estimated searches a month and no clicks
High estimated demand and no Search Console clicks. Worth checking the average position, the intent behind the query and how your result appears, to work out why visibility isn’t becoming traffic.
Demand falling
The topic itself is shrinking
Whatever your position. Useful context when you’re deciding whether a topic still deserves the same level of investment.
Cannibalized
Two of your pages, both taking a real share of one query
Not any query more than one page turns up for: the query needs enough impressions behind it, and each page needs a meaningful slice of its impressions. That’s the same rule the Cannibalization workspace applies, run over this topic’s queries, so you can read the conflict against the topic’s demand and your visibility in it.
What arrives with a competitor
Two more filters, and a view of its own
Add a competitor in Competitive Landscape and two more pills switch on, plus a separate view. Until then they sit greyed rather than hidden, so you can see what you’re missing. All three compare against the competitors you named, using stored rankings rather than the live results, which is worth holding in mind before acting on any of them.
Competitor cluster gap
A tracked competitor ranks more strongly
One of the competitors you track is in the top 20 and more than five places ahead of you, or ranks in the top 20 for keywords in the topic you have no presence for at all.
Uncontested
None of your tracked competitors is close
Read it carefully: it’s about them, not you. Your own position isn’t part of the test, and the live results can still contain strong sites that aren’t among the domains you track.
Topics you don’t cover
A view, not a filter
Swaps the list for whole topics your tracked competitors rank for where you have no page and no visibility, split into the ones nobody in your set wins and the ones where a tracked competitor already ranks. With competitors in and nothing to show, it drops out of the row.
Where the volumes come from
Market-specific demand estimates
Search volumes are pulled for your target market and stored with the account, so opening Demand & Trends twice doesn’t pull them twice. Refresh pulls the latest available estimates from the market data source.
ESTIMATED, FROM THE MARKET
Demand18,100 a month
Trendrising, up 14%
Of the market, not of you.
MEASURED, FROM SEARCH CONSOLE
Your position14.2 average
Your impressions9,410, down 6%
Estimated demand captured: 0.8%. Directional, not a share of the market.
QUERIES IN THIS TOPIC
waterproof walking boots12,100
waterproof hiking boots8,100
boots for wet weather5,400
Close variants are counted once, so the topic is 18,100 rather than the sum of these.
FROM HERE
Create BriefAsk AdvisorIgnore
The market you sell in
Not a global average
The market comes from Target market in Business Context, not from a picker in Demand & Trends. Change it there and Searchscope refreshes the demand dataset for that country, because the estimates are pulled and stored per market.
A topic, and two ways to act on it
All on one card
Twelve months of estimated demand beside twelve months of your Search Console impressions, your strongest ranking page, and the queries inside the cluster. From there, Create Brief opens Content Studio, Ask Advisor puts the topic to the Strategic Advisor, and Ignore moves it to an archive you can restore from.
Join the beta program
See where the market is moving
Your topics, the estimated market demand behind them, and where your search visibility sits in each one.