Notes from the team that builds Searchscope.
Writing on search systems, algorithm updates, AI search and search data, from the team that builds Searchscope.
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Search Systems
SEO is now an operating system
For two decades SEO came in projects (audit, fix, wait). That model breaks the moment search starts changing faster than you can audit it. Here's the shift.
Ray 3 min read
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AI Search
What AI Overviews change about visibility
You can rank #1 and lose the click. You can be absent from the ten blue links and still be the source an AI quotes. Position was always a proxy; now it's a leaky one.
Ray 2 min read
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Search Data
Cannibalization is a data problem
Most cannibalization advice is just vibes (merge the pages that feel similar). But it's visible in the data, page by page, query by query. Here's how to actually find it.
Ray 2 min read
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Search Data
Reading demand vs. your share
The single most useful view in search isn't rankings or traffic. It's market demand plotted against the share you actually capture. It shows you where the growth is hiding.
Ray 2 min read
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Agency
The co-pilot model for search teams
AI won't replace your search team, and a search team without AI is about to be outpaced. The model that wins is neither. It's a co-pilot. Here's what that actually means in practice.
Ray 2 min read
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