Notes from the team that builds Searchscope.
Writing on search systems, algorithm updates, AI search and search data, from the team that builds Searchscope.
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Search Systems
SEO is now an operating system
SEO still gets managed like a sequence of projects, even though search changes every week. The better model is continuous: read what changed, decide what matters, then act while the signal is still useful.
Ray Olaibi 2 min read
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AI Search
What AI Overviews change about visibility
Rankings still matter, but they no longer tell you enough on their own. AI Overviews can take the click above you, or cite you when you don't rank in the traditional results at all.
Ray Olaibi 2 min read
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Search Data
Cannibalization is a data problem
Cannibalization isn't something you should diagnose because two pages look similar. The useful signal is in query-by-page search data, where multiple URLs are competing for the same intent.
Ray Olaibi 2 min read
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Search Data
Reading demand vs. your share
Rankings show where you sit. Demand against share shows where the commercial headroom is. High demand with low captured share is usually the part of the site worth looking at first.
Ray Olaibi 2 min read
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Agency
The co-pilot model for search teams
AI is useful for the parts of search work that involve reading, checking and sorting at scale. The strategist should still own the judgment, priorities and decisions that follow.
Ray Olaibi 2 min read
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