01
Written for
Your client, executives, marketing or technical. Each audience gets the same numbers, with the explanation pitched at them.
Instruments · Reporting
Every report comes with the commentary already written.
A report full of charts still leaves somebody to explain what actually happened, and that’s usually the account manager.
Reporting assembles the period’s data with no AI involved, then writes the narrative for each section in the tone you pick. The numbers are computed. Only the words are written.
report for your client
period 28 days, vs the 28 before
01 collect the data no AI
02 write each section 6 of 10
03 summary and plan
export pdf · word · slides · xlsx
01 · Compose it
Choose who it’s for, then what goes in.
The audience sets the tone and preselects the sections that usually suit it. Everything after that is a checkbox.
02
Period and comparison
7, 28 or 90 days, last month, or a custom range. Compare against the previous period or the same period last year.
03
Ten sections
Search performance, top wins, top risks, workspace highlights, demand and trends, competitive landscape, AI and brand visibility, actions completed and a 30-day plan. The executive summary is always in.
02 · How it's built
Assembled first. Written second.
The order matters, and it’s the reason the numbers in a Searchscope report can be checked. Data is gathered from Search Console, the analyzer workspaces, your tracked competitors, demand clusters, AI and brand visibility, and the changes you marked as applied. No model is involved in that step.
The writing only starts once the figures exist. There’s one pass per section, then a final pass for the title, the executive summary, the wins, the risks and the 30-day plan. Every chart, table and percentage on the page was computed, not generated.
01
Empty sections are labeled
A section with no data behind it explains what’s missing and what to run, rather than being dropped without explanation or filled with padding.
02
Comparisons without enough history are dropped
If Search Console history doesn’t reach far enough back to cover the comparison window, the comparison is dropped rather than reported against a partial period.
03
Nothing ships half-written
If the writing can’t be produced, the report is marked failed. A document of unexplained tables, presented as finished, is worse than no report.
03 · Change it
Rewrite the words without touching the numbers.
A report written for a marketing manager rarely works for a finance director. Switching the audience rewrites every narrative section in the new tone and leaves the data, tables and charts exactly as they were.
01
Section by section
Rewrite one section on its own, with an instruction if you have one. It works from the data already stored on the report, so nothing is queried again and the figures can’t move.
02
Add what only you know
Add notes for the context that isn’t in any dataset: seasonality, a site migration, a change of priorities at the client.
03
Hide what doesn’t apply
A section can be hidden from the report and from every export, without generating it again.
04 · Hand it over
Four formats, from the same report.
Searchscope doesn’t send anything anywhere for you. You generate the report, read it, then export it.
01
Typeset as an A4 document in Searchscope’s own fonts, built on the server rather than printed from a browser.
02
Word and slides
The same report as an editable Word document, or as a deck with a slide per section and the plan broken out week by week.
03
The full workbook
One Excel file with a cover sheet for the period and a tab per dataset: Search Console, workspace findings, competitors, demand, brand and AI, objectives and changes. Pick the tabs the client should get.
Join the beta program
Stop writing the commentary from scratch.
Connect a site and generate a report on a real period. The numbers come from the account, and the commentary is written around them.