Three at a time
The ones you actually lose to
Three slots today, and the screen says how many are used. Pick the domains you lose search results to, which is rarely the same list as the one your sales team worries about.
The keywords your rivals win, and you don’t.
Name the domains you compete with. Searchscope reads what each one ranks for, sets it against what you rank for, and gives you the difference.
Every row says how far behind you are, what the search is worth, and which of them is in front.
KEYWORD GAP
Missing 412Weak 188Strong 96Untapped 1,204
Missing: a rival is in the top 20 and you don’t rank at all
| Keyword | You | Rival |
|---|---|---|
| waterproof hiking boots | – | 4 |
| best walking boots uk | – | 7 |
| gore-tex boots review | – | 6 |
| winter hiking socks | – | 9 |
Sorted by opportunity score, highest first
Adding a competitor
You name them. Searchscope does the rest
A domain and a market is all it takes. There’s no discovery step and no suggested list, deliberately: you know who you lose search results to better than an algorithm does, and it’s rarely the same list as the one you lose deals to.
A rival per market
Track them where they compete with you
Each competitor is tracked in a country, defaulting to your target market. A rival who competes with you in one market and not another can be tracked where it matters.
Refreshing
Monthly, or when you press the button
One line above the table says when the set last refreshed and, where the schedule is running, when the next one is due. Where it isn’t, the same line says updates when you sync instead of promising a schedule it can’t keep.
The keyword gap
Four kinds of gap, and they’re not equally useful
Four cards along the top are filters, and the number on each is how many keywords match. A fifth, All Keywords, clears the filter and carries the search volume behind the whole set. The definitions matter, because two of them are easy to read as the opposite of what they mean.
Missing
A rival is top 20 and you don’t rank at all
The clearest gaps on the screen: demand somebody has already proved is winnable, with you absent. Start here.
Weak
You both rank and they’re well ahead
More than five places ahead, specifically. Usually a page you already have that needs work rather than a page you need to write.
Strong
You rank better, or close enough
Worth reading carefully: anything inside five places counts as strong, so you can be a little behind and still be in this bucket. It’s the half of the picture nobody checks.
Untapped
You don’t rank, and nor does anyone you track
Both halves matter: it’s about you being absent as well as them. Sometimes open ground, often a query the results page answers some other way, so read a few before committing.
Keywords or clusters
One query, or a topic worth a page
The toggle above the table changes what a row is, and the two views answer different questions. A single missing keyword rarely justifies a page. Twelve of them on one topic usually does, and that’s the view that shows you.
Keywords
One row per search
Your position, a column for each competitor, and an opportunity score. Open a row for the close variants, which pages rank, and the actions.
Clusters
One row per topic
Keywords grouped by what they’re about, with the combined volume and a breakdown of how many inside are missing, weak, strong or untapped.
The opportunity score
What’s worth chasing, ranked for you
Search volume is 40% of it, how far ahead the best competitor is 30%, weak ad competition 15%, and commercial value 15%. Sorting by it is the default.
Narrowing it
A long list becomes a decision
Two text boxes and a row of competitor pills sit under the cards and stack with whichever one is active.
$ keyword-gap-analysis.csv
Keyword waterproof boots
Search Volume 18,100
Your Position not ranking
Rival Position 4
Opportunity 82
Gap Type missing
Cut it to what you sell
Every word, or any word
Contains needs every word you type to match. Exclude drops a row if any word matches, which is where free, jobs and the countries you don’t sell to go.
One rival at a time
Their gap profile on its own
Pick a competitor and the five cards recount themselves against that slice, so you can read one rival’s gap profile on its own rather than the merged picture.
Export the filtered set
Not just the page you can see
From the Keywords view, the CSV is what you filtered and sorted, every page of it: the search volume, your position, every tracked competitor’s, the opportunity score, the gap type and the close variants.
From a row to the work
Buttons that write the next step, and send nothing
Ask Advisor
The question is written for you
It opens the Strategic Advisor with the keyword, the volume, your position and every competitor’s position already in the question. You read it and press send.
Content Studio
Seeded with the keyword or the cluster
A brief that already knows what you’re targeting, and whether you’re improving a page you have or writing one you don’t.
View analyzer issues
Where you already have a page
On a row you rank for, a third button opens the workspace filtered to that URL, so what the analyzers found on it is one click from the gap that sent you there.
What the numbers are, and aren’t
Estimates and measurements, kept apart
Two of the three figures across the top are third-party estimates of how many keywords a domain ranks for: yours, and your strongest rival’s. They’re measured the same way as each other, which is what makes the third figure, your coverage of them, worth reading. None of the three is your traffic. That’s in Command Center, measured rather than modelled, and it’s why no estimated visit count sits beside them here.
It opens instantly
Because the rankings are already here
The gap analysis reads stored rankings rather than checking the live results every time you filter, and the line above the competitor table says how old they are. A fair picture of a market, refreshed monthly, rather than a rank tracker.
Two thousand keywords a domain
Which bounds what you’re reading
That’s a deep profile and it isn’t the whole internet. Untapped in particular describes the keywords collected rather than the whole market, which is worth knowing before reading it as open ground.
Join the beta program
See the gap in your market
Three domains, their full keyword profile, and the difference.