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Instruments · Content Studio

Briefs and drafts, written from your own account data.

Most AI writing tools start from an empty prompt. They have no access to your site, your rankings, or what your last audit found.

A Content Studio session opens with the page you’re improving, the pages currently ranking above it and your open findings already loaded. Then you work through it in a chat with Searchscope, with the document building alongside.

session  improve a page    /guides/camping-stoves   loaded  your page, live                  done         top 10 US results             done         4 competitor pages           done         3 open findings              done         8 internal link options       done     chat opens, brief ready
01 · The setup

Four ways to start a session.

Each mode asks for what it needs and nothing else, so the session opens pre-filled rather than empty.

Mode 01

Improve a page

Paste in a URL. Searchscope pulls that page, the findings against it, and the pages currently ranking above it for the target query.

Mode 02

Write something new

Give it a topic or keywords. Searchscope checks what’s already ranking before anything is written.

Mode 03

Start from a finding

Pick one of this week’s open findings. The evidence behind it is loaded into the session with it.

Mode 04

Blank canvas

Skip the setup and open the chat, with your business context already loaded.

Formats

Eleven content types

Blog post, landing page, product page, pillar guide, comparison, category page, press release, pitch email, guest post, data story and social post. The PR formats skip the competitor ranking research, because it doesn’t apply to them.

Voice

Tone and market

Six tone presets, and the country the search results should come from. The market defaults to wherever the account gets most of its search traffic.

02 · The research

The research runs before the writing starts.

The difference between a generic AI draft and a useful one is what the model has to work from. This is what a session collects before the chat opens.

Source 01

Your page, live

Fetched fresh every session rather than pulled from a cache. If the site blocks the request, Searchscope falls back to its own crawl and shows the date of that copy.

Source 02

The pages ranking above you

The top ten results for the target query in your chosen market, then those pages themselves. You can open the outline Searchscope extracted from each one: every H1, H2 and H3, plus the schema on the page.

Source 03

Your own findings and context

Open analyzer findings for the page, internal linking candidates drawn from your crawl and search data, and the business context from your settings.

03 · The session

A chat, a document, and a record of where every line came from.

The session is three panes. You talk on the left, the document builds in the middle, and the right-hand panel shows where each piece of data came from.

Pane 01

The chat

Ask for a brief first or go straight to a draft. During the session it can pull your Search Console queries, crawl data, analyzer findings, AI visibility and brand mentions, and search the web.

Pane 02

The document

The draft builds in a canvas beside the chat, not buried in the conversation. Ask for it punchier, shorter, or with an FAQ added, and the draft updates in place.

Pane 03

The context panel

The panel lists every data pull and how long it took, alongside the competitor outlines. Each suggested internal link shows why it was chosen: either it already gets clicks on matching queries, or it’s only a word-level match.

internal links to weave in   /guides/stove-fuel-types    gets clicks on these queries   /reviews/pocket-rocket     gets clicks on these queries   /blog/winter-camping       word-level match only
04 · The checks

Three checks run before you use the draft.

A draft that invents a product name or a statistic creates more work than it saves, because someone has to catch it first.

Check 01

Unsupported names and figures

If a product name, price or figure in the draft doesn’t appear in any of the sources, it’s listed for you to check. Names found only on a competitor’s page are flagged separately.

Check 02

Length against the brief

If the brief set a target word count, the draft is measured against it rather than left for you to notice.

Check 03

Coverage against the recommendation

When the session started from a Strategic Advisor recommendation, the draft is checked against the points that recommendation listed.

05 · The boundary

It writes. It doesn’t publish.

Content Studio has no connection to your CMS and no publish button. You copy the piece out or download the markdown, so a person reads it before anything goes live.

The session appears on the Content Planner with its live status, so the plan stays current without anyone updating it.

Join the beta program

See it write from your own account.

Connect a site and start a session on a real page. The research step runs on your data and your competitors, not a sample account.

Join the beta