Builds Searchscope and runs it on live client accounts every week. Writes here about what the data actually shows, rather than what the playbooks say it should.
15 posts
-
Product Updates
See why AI used another source instead of yours
Machine Intelligence is now available in AI Answers for every Searchscope user. Open any tracked question to see your closest page, what stops it being quoted, and the sources each AI engine used instead.
Ray Olaibi 1 min read
-
Product Updates
Page Experience
See which technical issues matter, whether Google has indexed the page, and how it performs. Page Experience brings the checks together without making you join the dots across three tools.
Ray Olaibi 1 min read
-
Product Updates
Names you weren't getting credit for
AI engines rarely use a brand name in exactly the same way every time. Searchscope finds missed name variants and lets you approve them before they affect your reporting.
Ray Olaibi 1 min read
-
Product Updates
All six AI engines, live
ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude and Gemini now run side by side. The differences between them are often more useful than the combined score.
Ray Olaibi 1 min read
-
Product Updates
The Content Planner
The Content Planner builds an SEO and PR plan from the data already in Searchscope, then sends approved pieces into Content Studio with the context intact.
Ray Olaibi 1 min read
-
Product Updates
Send any strategist reply to Content Studio
Send a Strategic Advisor reply into Content Studio without losing the conversation that produced it. The useful context comes with the task.
Ray Olaibi 1 min read
-
Product Updates
A rebuilt AI visibility overview
See how often your brand is named and cited, how much share of voice it holds, and where it appears inside the answer. Every metric shows the numbers behind it.
Ray Olaibi 1 min read
-
Product Updates
Worksheets
Turn any analyzer workspace into a working sheet with status, priority, notes and batch recommendations. Preview the output before you run it across the full set.
Ray Olaibi 1 min read
-
Product Updates
Prompt suggestions from your own search data
Build AI tracking prompts from the searches already bringing people to your site, then keep the ones that reflect real demand rather than a guessed prompt list.
Ray Olaibi 1 min read
-
Product Updates
A demo on every page
Seventeen narrated walkthroughs now sit on the screens they explain. When a page has a demo, you can watch it without leaving the work you're doing.
Ray Olaibi 1 min read
-
Search Systems
SEO is now an operating system
SEO still gets managed like a sequence of projects, even though search changes every week. The better model is continuous: read what changed, decide what matters, then act while the signal is still useful.
Ray Olaibi 2 min read
-
AI Search
What AI Overviews change about visibility
Rankings still matter, but they no longer tell you enough on their own. AI Overviews can take the click above you, or cite you when you don't rank in the traditional results at all.
Ray Olaibi 2 min read
-
Search Data
Cannibalization is a data problem
Cannibalization isn't something you should diagnose because two pages look similar. The useful signal is in query-by-page search data, where multiple URLs are competing for the same intent.
Ray Olaibi 2 min read
-
Search Data
Reading demand vs. your share
Rankings show where you sit. Demand against share shows where the commercial headroom is. High demand with low captured share is usually the part of the site worth looking at first.
Ray Olaibi 2 min read
-
Agency
The co-pilot model for search teams
AI is useful for the parts of search work that involve reading, checking and sorting at scale. The strategist should still own the judgment, priorities and decisions that follow.
Ray Olaibi 2 min read
See Searchscope running on your own accounts.
Connect your site and Searchscope brings your search performance, competitors, market demand and AI visibility into one place.