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AI engines don’t always use the exact brand name you’ve saved. They shorten it, drop a suffix, use a product name, or write it differently enough that a normal match misses it.
That matters because the answer can clearly be about your brand while your visibility report records no mention at all.
After each run, Searchscope looks for likely variants and puts them forward for approval. It doesn’t add them automatically. Loose matching creates a worse problem, where a common word starts counting as your brand and inflates the numbers.
A suggested variant only appears when there is evidence behind it, with the answers that triggered the suggestion attached. Approve it and it counts from the next run onwards. Historical data stays as it was, so you’re not rewriting the past every time the brand list changes.
You’ll find it in brand settings under AI and Brand Intelligence.
One engine's answer, word for word, with the sources it drew on.
Demo data