Table of contents
ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude and Gemini are now all part of every visibility run.
They disagree, and that’s the useful part
A brand that ChatGPT names constantly can be close to invisible in Gemini. You’d never know from checking one of them, and checking one of them is what most reporting does.
Six engines on the same prompts turns a single score into a spread. A wide spread is a finding in itself: it usually means the engines are drawing on different sources about you, and the ones naming you least are reading something you don’t control.
What it changes in the numbers
Share of voice, citation rate and answer position are all reported per engine as well as combined, so a headline number can be opened up rather than taken on trust.
It’s in AI and Brand Intelligence.