Type
Organization
Who you are, checked once and referenced everywhere.
Analyzers · Schema
A schema markup checker that writes the fix.
Validators are good at telling you something is broken and bad at telling you what to do about it.
Searchscope checks every crawled page, then generates the markup. Copy-paste JSON-LD, and a view of what you have against what you should have.
01 · What it checks
Structured data, page by page.
Every crawled page is checked for the structured data its type calls for, and for whether what is already there is valid.
The types that change how a page is understood and displayed, rather than every type in the specification.
Type
Article
Editorial pages, dates and authorship.
Type
FAQPage
Question and answer blocks, where they genuinely exist on the page.
Type
Product
Products, with the fields that actually get shown.
Type
BreadcrumbList
Where the page sits, so the result can show the path.
Type
HowTo and Review
Steps and ratings, where the content really is one.
02 · Missing or broken
Two different problems.
Absent structured data is a gap. Present but invalid structured data is worse, because everything looks fine until somebody checks.
Both are found, and both are ranked against the impressions and clicks the page already gets, so a broken block on a page that matters outranks a missing block on one that doesn't.
03 · The fix
Copy-paste JSON-LD, and a diff.
Validators tell you what is wrong and leave you in a specification document at four in the afternoon working out what is actually wanted.
Searchscope writes the block. Every finding comes with the JSON-LD ready to paste, and a view of what you currently have against what it should be, so you can see exactly what changes before anything ships.
/guides/camping-checklist issue missing schema high
type FAQPage impressions 4,100 clicks 96
page has six question headings, no markup
JSON-LD generated, ready to paste.
type FAQPage impressions 4,100 clicks 96
page has six question headings, no markup
JSON-LD generated, ready to paste.
04 · Then what
From missing markup to shipped markup.
Ask the Strategic Advisor whether it's worth doing against everything else in the queue. Send it to Content Studio when the fix is a writing job. Mark it applied and the Impact Tracker takes a baseline, then reports what followed.
Join the beta program
Find out what structured data you are missing.
Connect a site and the analyzers read it end to end, then hand back the short list.