Type 01
Position opportunity
Striking distance. Queries sitting just off page one, where a modest gain moves you into the results people actually look at.
Analyzers · Opportunities
The clicks you're closest to winning.
Most opportunity lists are keyword research with extra steps: thousands of terms you don't rank for, sorted by volume. Useful once a year, useless on a Tuesday.
Searchscope starts where you already appear. Queries sitting just off page one, rankings you hold that nobody clicks, pages answering the wrong intent, and the gaps in what you cover.
01 · Five kinds
Not everything close is close for the same reason.
A page stuck on page two needs something different from a page at four that nobody clicks. The queue separates them, because the work is different.
Type 02
Low click-through
You hold the ranking and nobody takes it. The position is fine, the click-through is well under what that spot usually earns.
Type 03
CTR optimization
The listing itself is the problem. Title and description work rather than a rewrite of the page underneath.
Type 04
Intent mismatch
You rank, but for a query the page was never written to answer. Impressions without intent, which no amount of tuning fixes.
Type 05
Content gap
Real demand around a topic you cover, with the specific subjects you have not written about named underneath.
02 · What to actually change
Which feature to go after, and how to win it.
Being told you're close isn't a plan. Every opportunity names the result format worth targeting, from FAQ to how-to or AI Overview, and the structural change that would win it.
Content gaps go furthest. Rather than telling you a topic is underserved, the gap is broken into the specific subjects you have not covered, scored against what the pages currently ranking do cover. So the output is a list of sections to write, not a topic to think about.
Each one carries a likelihood. High, medium or low, so a long shot on a big query is visibly a long shot rather than sitting next to a near certainty as though they were the same job.
query: "waterproof hiking boots review" position 11.4
impressions 4,800 clicks 62 potential clicks +180
type position opportunity content gap
not covered waterproofing ratings, break-in time, resoling
likelihood high change Add the three missing sections as H2s.
impressions 4,800 clicks 62 potential clicks +180
type position opportunity content gap
not covered waterproofing ratings, break-in time, resoling
likelihood high change Add the three missing sections as H2s.
03 · What it isn't
This isn't a keyword list.
Every opportunity here is grounded in impressions you already have. Not a database of terms somebody else ranks for, not a volume export, and not a suggestion to write forty new pages.
The whole point is proximity. These are positions you have already earned most of the way to, which is why the work is small and the queue is finishable.
04 · Then what
From nearly there to there.
Ask the Strategic Advisor whether the query is worth the effort against everything else in front of you. Send it to Content Studio and the brief arrives with the target feature, the structural change and the competitors currently winning the result.
Mark it applied and the Impact Tracker takes a baseline, then tells you whether the position moved and the clicks followed.
Join the beta program
Find the clicks you're nearly winning.
Connect a site and the analyzers read it end to end, then hand back the short list.