Signal 01
Thin content
Too little on the page to answer anything, with the word count on the row so you can decide quickly.
Pages Google keeps crawling that get no traffic.
Every site accumulates pages nobody meant to publish, and the crawler doesn't know which ones you meant.
Searchscope finds them and recommends what to do with each one. Not a list of URLs to review. A verdict per page, with the traffic and the word count behind it.
Impressions at risk42,900on flagged pages · 90d
Flagged pages402of 4,412 pages
Clicks at risk610last 90 days
PageWordsImprClicks
Tent Buying GuideThin Content/guides/tent-buying-guide · 3 inlinks1841.2K43
Stove Guide, print viewZero Impressions/guides/stoves/print1,24000
Stoves tagged ‘winter’Orphan Pages/tag/winter-stoves · 0 inlinks963102
Compare StovesDuplicate Titles/compare/stoves-254082011
128 of 402 pages · impressions window: last 90 days
01 · What counts
Pages nobody meant to publish.
Every site accumulates them. Tag archives from a plugin nobody configured, paginated stubs, near-duplicates left behind by a migration, a category page with three products on it.
They get no traffic and get crawled anyway, so the crawler spends its time on them instead of on the pages you care about. Seven separate rules look for them, because bloat arrives in more than one shape.
Signal 02
Zero impressions
Indexed and crawled across the whole window, and never once shown to anybody.
Signal 03
Low-value indexed
Shown occasionally, getting nothing worth the crawl it takes to keep it there.
Signal 04
Duplicate title
Two pages asking for the same billing in the results, so neither gets a clean run at it.
Signal 05
Near-duplicate title
Close enough that Google has to pick one, usually not the one you would have picked.
Signal 06
Deep page
Buried so far down the structure that the crawler rarely gets there, and readers never do.
Signal 07
Orphan page
Published, indexed, and linked to by nothing at all on your own site.
02 · The verdict
Four recommendations, not one delete button.
Finding bloat is easy. Deciding what to do with each page is the part that takes judgment, so every row arrives with a recommendation already attached.
Nothing is deleted for you. The verdict is a recommendation with the traffic and the word count attached, so you can disagree with it in a second rather than in an afternoon.
Verdict 01
Use this
The strongest of a duplicate set. Keep it, point the others here.
Verdict 02
Consolidate
Fold the content into a page that already gets traffic, and redirect.
Verdict 03
Improve
Worth keeping, currently too thin to rank for anything.
Verdict 04
Noindex
Real for users, not for search. Keep the page, take it out of the index.
/tags/waterproof thin noindex
words 84 clicks 0 impressions 31
/blog/hiking-boots-2024 duplicate consolidate
duplicate of /guides/best-hiking-boots clicks 11
words 84 clicks 0 impressions 31
/blog/hiking-boots-2024 duplicate consolidate
duplicate of /guides/best-hiking-boots clicks 11
03 · What it won't do
It won't tell you to delete something that gets traffic.
Pruning tools have a habit of recommending removal on volume alone, which is how a page with modest but steady traffic ends up redirected into oblivion.
Every verdict carries the traffic behind it. A page getting clicks is never marked for removal, and one you disagree about can be ignored, which takes it out of the queue without losing the record.
04 · Then what
From bloat to a smaller, better index.
Ask the Strategic Advisor whether it's worth doing against everything else in the queue. Send it to Content Studio when the fix is a writing job. Mark it applied and the Impact Tracker takes a baseline, then reports what followed.
Join the beta program
Find out what Google is wasting its time on.
Connect your site and Searchscope runs the analyzers automatically, filtering and prioritizing the findings that deserve your attention.