Signal 01
One query, two URLs
The same search term returning impressions against more than one of your pages, with meaningful volume on each.
Keyword cannibalization, found in your own data.
Most cannibalization analysis starts with page similarity: these two pages look alike, so merge them. But similar pages aren’t necessarily competing.
Searchscope uses your Search Console data to identify cases where multiple URLs are genuinely competing for the same queries, then shows the evidence behind each finding.
Potential clicks+1,240if conflicts are resolved
Conflicts27of 1,204 pages
Need action18keep-both excluded
ConflictOverlapImprUplift
Camping Stoves vs Best Camping StovesURL switching/camping/stoves vs /guides/best-stoves62%18,400+1,240
Tent Guide vs Tent ReviewsClick split/guides/tents vs /reviews/tents48%9,100+410
Stove Fuel vs Fuel TypesImpression split/camping/fuel vs /guides/fuel-types31%4,300+160
Camping vs Camping GearBrand navigation/camping vs /camping/gear22%2,100·
12 of 27 conflicts · last 90 days · position trend vs the 90 days before
01 · The signal
What real cannibalization looks like.
Two pages covering a similar topic isn't the problem. Two pages dividing one intent is. The fingerprint shows up three ways at once.
Signal 02
Positions that wobble
Google alternating which of your pages it shows, so neither settles. Searchscope flags this separately as URL dancing.
Signal 03
Click-through below par
Combined click-through is lower than the expected CTR for the position. Searchscope uses the gap to estimate the potential click opportunity.
Keep
Best Hiking Boots
/guides/best-hiking-boots
pos 6.2impr 28,400clicks 402
vs
Hiking Boots Review
/blog/hiking-boots-review
pos 9.8impr 22,800clicks 183
query overlap 64% · 3 shared
best hiking bootshiking boots reviewwaterproof hiking boots
Verdict · consolidate, keep /guides/best-hiking-boots · 402 clicks against 183 · flagged URL switching
02 · The recommendation
The fix is a decision, not a merge.
Each conflict includes the competing pages, the evidence behind the finding and one of three recommended strategies, based on the search intent each page serves.
Strategy 01
Consolidate
Both pages serve the same intent. Consolidate the useful content into the stronger page and redirect the weaker URL.
Strategy 02
Differentiate
The pages serve different intents but currently overlap too heavily. Differentiate the content and targeting so each page has a clearer search purpose.
Strategy 03
Keep both
Sometimes the right answer is to leave it alone. Searchscope identifies these cases rather than creating an unnecessary recommendation.
One conflict: the shared queries, both pages' numbers and a recommendation.
Demo data
03 · Before you see it
Most conflicts never reach you.
Cannibalization tools can surface hundreds of technically valid conflicts, leaving you to work out which ones actually matter. By the time you have dismissed the first thirty, the list has stopped being useful.
Searchscope filters each finding against the underlying search data before it reaches your main queue. Low-value conflicts, navigational queries and pages serving genuinely different intents are set aside automatically, with the reason recorded against each finding.
Set aside 01
Brand navigation
Search your company name and Google will reasonably show your homepage and a product page together. That's navigation working, and a tool that flags it burns your trust in the first five minutes.
Set aside 02
Too small to be worth it
A conflict can be technically real but still have negligible potential impact. If the opportunity is too small to justify action, it doesn’t need to reach your main queue.
Set aside 03
Intents that only look alike
Two pages can share wording and serve genuinely different needs. Where the search behavior indicates different intent, Searchscope doesn’t treat the pages as a cannibalization conflict.
cannibalization run complete
/shop/boots · / set aside brand navigation, not a conflict
/blog/sock-guide · /blog/socks set aside 42 impressions, below the floor
/guides/boot-care · /shop/care set aside intents differ, no overlap in clicks
/guides/best-hiking-boots · /blog/hiking-boots-review
shown 64% overlap, 170 potential clicks, positions wobbling
The ones that didn't survive are still on file, with the reason they didn't.
/shop/boots · / set aside brand navigation, not a conflict
/blog/sock-guide · /blog/socks set aside 42 impressions, below the floor
/guides/boot-care · /shop/care set aside intents differ, no overlap in clicks
/guides/best-hiking-boots · /blog/hiking-boots-review
shown 64% overlap, 170 potential clicks, positions wobbling
The ones that didn't survive are still on file, with the reason they didn't.
04 · Then what
From conflict to action.
Each finding includes the competing pages, the shared queries, the overlap and the estimated potential impact. Use the Strategic Advisor to analyze why the conflict is happening and whether it should be prioritized against the other opportunities in your queue. If content changes are needed, send the finding to Content Studio with the relevant SERP data and ranking competitors already attached.
Once the change is live, mark the finding as applied. The Impact Tracker records the baseline from that date, so you can see what happens to rankings, clicks and visibility afterwards.
Join the beta program
Find out which of your pages are competing.
Connect your site and Searchscope runs the analyzers automatically, filtering and prioritizing the findings that deserve your attention.