Category
Search Data
2 posts on this topic.
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Search Data
Cannibalization is a data problem
Most cannibalization advice is just vibes (merge the pages that feel similar). But it's visible in the data, page by page, query by query. Here's how to actually find it.
Ray 2 min read
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Search Data
Reading demand vs. your share
The single most useful view in search isn't rankings or traffic. It's market demand plotted against the share you actually capture. It shows you where the growth is hiding.
Ray 2 min read
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