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Search Data

2 posts on this topic.

  • Search Data

    Cannibalization is a data problem

    Cannibalization isn't something you should diagnose because two pages look similar. The useful signal is in query-by-page search data, where multiple URLs are competing for the same intent.

    Ray Olaibi 2 min read

  • Search Data

    Reading demand vs. your share

    Rankings show where you sit. Demand against share shows where the commercial headroom is. High demand with low captured share is usually the part of the site worth looking at first.

    Ray Olaibi 2 min read

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