Source 01
Strategist proposals
When the Strategic Advisor or the PR Strategist proposes a piece of content, it appears as a row with the evidence behind it and a button to build it.
Instruments · Content Planner
Every planned piece, from idea to published to cited.
Content plans usually live in a spreadsheet nobody updates, next to a tool that has no connection to it.
The Content Planner is one sheet showing every piece of content work on an account, and most of the rows are created for you. Proposals, live drafting sessions and the rows you add by hand all appear in the same place, with the same stages.
piece stage due
Camping stoves drafted 12 Jun
Fuel types in studio 18 Jun
Winter pitch sent
Stove safety cited in AI
4 pieces · 1 sent
01 · What's on it
Three sources fill the sheet, and two need nothing from you.
You don’t send anything to the planner. It builds the sheet from the work already on the account.
Source 02
Content Studio sessions
Anything started in Content Studio appears with its live status, from briefed to drafted. Nobody has to remember to add it.
Source 03
Rows you add
Work happening outside Searchscope goes on the same sheet, so the plan covers everything rather than only the part Searchscope can see.
02 · The journey
Seven stages. Searchscope fills some, you set the rest.
Searchscope sets the stages it can detect from the drafting session itself. You record the stages Searchscope can’t see, like whether a piece was sent or published. Keeping those apart is what keeps the sheet accurate.
proposed → in studio → briefed → drafted
→ sent → published → cited in AI
detected from the drafting session
recorded by you: sent, published, the URL
checked against the AI citation runs
01
What Searchscope detects
Whether a piece has a drafting session open, whether the brief is ready, and whether a draft exists. These come from the session itself, so they can’t go stale.
02
What you record
Sent, and published with the live URL and date. Owner, due date, project and content type sit alongside, edited in place on the row.
03
How citations are confirmed
Once a row has a published URL, Searchscope can check it against the AI citation runs. Run the check and any page an AI engine has started citing is marked as cited, with the date.
03 · Drafting a plan
Searchscope proposes objectives from your data, then a piece of content for each one.
You can fill the sheet by hand. You can also ask Searchscope to draft a plan, which is a three-step wizard rather than a single button.
Step 01
Every objective cites the data behind it
Searchscope proposes objectives from your own data: Search Console movement, content decay, demand clusters, opportunities and citation gaps. If a proposed objective quotes a number that doesn’t appear in the underlying data, it’s dropped, and the wizard shows how many were dropped.
Step 02
Scope the plan
Choose the objectives it should serve, name the project, and set how many pieces to propose, up to eight in a run.
Step 03
See what was proposed, and what wasn’t
Every proposed piece goes through the same validation a strategist’s proposal does. The ones that fail are listed with the reason, rather than replaced with something invented.
04 · Reading the sheet
SEO and PR pieces sit on the same sheet.
Press releases, pitch emails, guest posts and data stories are filtered as PR. Everything else is SEO. It’s one sheet with a filter rather than two plans that go out of step.
Group pieces into projects and each project shows its own counts and next due date. A Due column and a Next column show whether a piece is late, due today, or due in a set number of days.
Join the beta program
Put the whole plan in one place.
Connect a site and the planner is built from the work already on the account. Add the rest by hand and the sheet is complete.