Source 01
Strategist proposals
When the Strategic Advisor or PR Strategist proposes a piece of content, it appears in the plan with the evidence behind the recommendation and a route into Content Studio.
Every planned piece, from idea to publication to AI citation.
Content plans usually live in a spreadsheet nobody updates, next to a tool that has no connection to it.
Content Planner gives you one view of every piece of content work across an account, with most rows created automatically. Strategist proposals, live Content Studio sessions and work you add manually all appear in the same place and follow the same workflow.
AllSEOPR
| Piece | Stage | Owner | Due |
|---|---|---|---|
| Camping stove buying guide | drafted | Priya | 12 Jun |
| Fuel types explained | in studio | Tom | 18 Jun |
| Winter pitch to Outdoors Mag | sent | Priya | |
| Stove safety data story | cited in AI | Tom | |
| Best stoves for winter | proposed | Priya | 3 Jul |
| Fuel canister recycling | briefed | Tom | 9 Jul |
| Stove maintenance guide | published | Priya |
01 · What's on it
Three sources fill the plan, and two happen automatically.
You don’t have to send work to the planner. It builds the plan from activity already happening across the account.
Source 02
Content Studio sessions
Anything started in Content Studio appears with its live status, from briefed to drafted. Nobody has to remember to add it.
Source 03
Work added manually
Add work happening outside Searchscope to the same plan, so it covers the full content program rather than only the work Searchscope can see.
02 · The journey
Seven stages. Searchscope fills some, you set the rest.
Searchscope sets the stages it can detect from the drafting session itself. You record the stages Searchscope can’t see, like whether a piece was sent or published. That keeps automated statuses separate from the stages only your team can confirm.
proposed a strategist suggested itdetected
in studio a session is opendetected
briefed the brief is readydetected
drafted a draft existsdetected
sent you sent it to the clientyou record
published live, with the URLyou record
cited in AI an assistant cited the pagechecked
01
What Searchscope detects
Searchscope detects whether a piece has a Content Studio session open, whether the brief is ready and whether a draft exists. These statuses come directly from the session, so the planner updates as the work moves forward.
02
What you record
Record when a piece is sent or published, including the live URL and publication date. Owner, due date, project and content type can be edited directly in the plan.
03
How citations are confirmed
Once a published URL is added, Content Planner can check it against your AI citation runs. Run the check, and any page an AI assistant has started citing is marked as cited with the date.
03 · Drafting a plan
Start with the objective, then plan the content.
Searchscope proposes objectives from your account data, then suggests content against the objectives you choose. You can also fill the plan by hand. The generator is a three-step wizard rather than a single button.
Step 01
Every objective shows the data behind it
Objectives come from your own data: Search Console movement, content decay, demand clusters, opportunities and citation gaps. If an objective includes a number that isn’t supported by the underlying data, the objective is removed and the wizard shows how many were dropped.
Step 02
Scope the plan
Choose the objectives it should serve, name the project, and set how many pieces to propose, up to eight in a run.
Step 03
See what was proposed, and what wasn’t
Every proposed piece goes through the same validation as a strategist proposal. Anything that fails is listed with the reason instead of being silently replaced.
04 · Reading the sheet
SEO and PR pieces sit on the same sheet.
Press releases, pitch emails, guest posts and data stories are filtered as PR. Everything else is SEO. It’s one sheet with a filter rather than two plans that go out of step.
Group work into projects to see the number of pieces and next due date for each one. Due and Next fields show what’s late, due today or coming up next.
SEO and PR pieces on one sheet, each with its stage, project and owner.
Demo data
Join the beta program
One plan that updates with the work.
Connect your site and Content Planner pulls in strategist proposals and Content Studio sessions automatically. Add the work happening elsewhere, and manage the full plan in one place.